In a democracy, citizens have the opportunity to vote on important issues and elect their leaders who will in turn represent you and ensure that you enjoy a better life. Voting in India is a Constitutional right and a fundamental duty for every citizen over 18 years of age irrespective of caste, color or creed. However, this right is not taken seriously. It is a tendency, especially in the urban areas, to treat ‘election day’ as a day of rest. While skipping the vote may not seem to cause any harm, the long-term consequences can be disastrous.
Brands have now been roped in to provide incentives to those who cast their vote. Offers are irresistible with the flaunting of the inked finger and incentives could range from a discount at a restaurant to deals on electronic goods and rewards in the form of freebies to what have you. This strategy has proved worthwhile in many ways than one. Sadly some people today cast their vote so that they can gain mileage of this fundamental right and reap the benefits of it.
Besides this, the other fad among many voters today, is the ‘I Voted’ selfie. In the age of social media, one has the power to project your activities to all and sundry. One’s voting status is no longer limited to just family and friends, but is now displayed to the world at large. Pictures with captions mentioning their status that they have voted or encourage others to vote are uploaded on Instagram, Facebook, Snapchat and Twitter. Selfies seem to have bypassed the social norms of being considered cool and are now a well accepted medium of expression. Voters now want to share the fact that they are exercising their right to vote because it gives them an opportunity to be a part of something bigger. This patriotic feeling gives them a high even though it may be considered a very normal thing.
To be a part of today’s BMC Polls use of these hashtags #ElectionDay, #BMCElections, #BMCPolls and #GetInked in your posts and proudly flaunt your achievement into the online world.
Here are some voter’s pictures…